He’s ever-so friendly and a real gentleman. And if you don't know who he is, follow him on Twitter. He'll wish you, along with everybody else, a lovely day and will even tell you about the weather. I've helped to transform Mr Mole Man into a household name in Shropshire. Today people refer to him and trust him enough that he’s become a regular part of their lives. This is a business that a few weeks ago was on the verge of being closed - yet today is a roaring success. I saw the man and the vision that was in the business and brought it out and shared it with everyone else.