A DIFFERENT KETTLE OF FISH
Concept pools came to us originally for a new website in an attempt to grow their business and become the big fish of their pond. What was letting them down was the fact that they didn’t actually have a brand at all and they were just treading water. Like many people they knew where they wanted to be but getting there is a different kettle of fish all together. Thats where we came in. Instead of grabbing a bucket and helping them to bail, we designed and built them a brand new ship to command and charted them a course to success. Full steam ahead!
THE CONCEPT OF CONCEPT POOLS
It was time to put some concepts into concept pools. We thought about all the time an effort that goes into these carefully constructed pools and all the elements and components that make them as incredible as they are. We also thought about where they wanted to be in their respective market place and who they wanted to target. Upon first glance at the logo you can see the shark made up from the elements, the king of the sea, the apex of its ecosystem. Look closer and the logos other elements begin to unravel before your very eyes. You begin to see the Shark is made up of these two components, and under closer inspection these appear as the C and P of Concept Pools. Scratch one layer deeper and you see the circular edge of your brand new pool and the ladders inviting you in for a revitalising dip.
SINK OR SWIM
We know that it’s not all about looks at Tim Marner, it’s what on the inside that counts. We made sure that Concept Pools understood who they were, so they then understood how to communicate with their audience and attract the clientele they where missing originally. So it was finally time for concept pools to set sail, it was sink or swim time. With their brand redefined, course set and website well under construction they were more than ready to begin there voyage. After their brand was streamlined by us they soon began to cut through the competition and were sailing towards that sunset called success.