A GYM WITH ALL THE HIDDEN EXTRAS.
FX Leisure came to us wanting some serious Tim Marner time. Before us we had a gym that was getting lost amongst the sea of budget gyms, lost amongst the throw away memberships, the conveyor belt of gyms that take you’re money on the first of every month and thats that. What made this gym different to all the rest? all the hidden extras, thats what.
GETTING TO KNOW YOU'RE CLIENT
To fully understand you’re brand you need to see it through the eyes of you’re consumer. We walked the gym, we used their equipment, we did a few cheeky lengths in their pool, we chilled in their spa area, and you know something, this really was a gym etc! All the hidden extras, the lighting for one, low lighting and neon drop lights create an intimate work out floor, the calmness of the pool area, even the children were quiet! Gym Etc was all about the atmosphere and the experience, putting the client first. We have worked on a couple of billboard campaigns putting you the person who actually matters at the front of each campaign.
ONE BIG ASS MURAL
Its clear from the outside in, that these guys were all about the experience, you’re experience and so the branding had to compliment this. Now Gym Etc have seen increased membership sign ups and sure do give every budget gym a run for their money! Where else can you work out, chill out and treat yourself to that much luxury for just 20 squids a month? Gym Etc had the idea of offering the luxury that most high end gyms do but for the middle price bracket and we think we nailed it with the rebrand.