BON APPETITE BITCHES
This was definitely a project that grew on us. We were asked to rebrand the naturopathic nutrition association. What a mouthful, and not a tasty one. Right off the bat we decide to abbreviate this to NNA because its not about quality over quantity and it gave the brand a much fresher vibe. It was time to sow some seeds of creativity and set the conditions so this brand could begin to flourish. We wanted to create this crew of naturopaths and give them a platform to change the way we think and eat for the better. Bon Appetite Bitches.
LICK YOUR LIPS
The new logo for NNA is immediately bold and bright, jumping out at you straight away and making you smile. Because that’s exactly what naturopathic nutrition does. It’s a positive way of thinking and eating, and a turn to a healthy, happier and more productive life. It’s a way of eating that is applicable to all, men and women, blue and pink, of all ages, shapes and sizes. Lower case letters are used in a soft, engaging font, because the ideals of NNA are about nurturing and growing; it’s not intimidating or forced, but rather a natural way to look at the world.
YOU ARE WHAT YOU EAT
Whenever the going gets tough, or when things aren’t going to plan, we all need a guide in our lives. Someone who we can turn to for help and advice whenever it’s needed; someone who we can trust to always be looking out for our interests; someone who just knows what they’re talking about.
That is NNA. They know their stuff and they love nothing more than sharing it with those around them. They are a steadfast support in society, a pillar of advice, always there to help support anyone who might need them, from the minute you enrol until your last supper.