SEAN & THE BEANSTALK
Once upon a time there was a guy named Sean. He didn't know it yet but he had something very magical in his pocket! Magic coffee beans so good they would knock the socks off even the most experienced coffee drinker . The problem was typically when you think of coffee, it can be quite a normal and recycled product, using the same old ideas and concepts. But headed up by owner who has more energy than a Duracell bunny, Extreme Bean redefines the concept of drinking coffee taking it in a new exciting and innovative direction. So how do you fit a brand with this much excitement and energy into todays bland coffee market ?
KISS MY MAGIC BEANS
Well the answer turned out to be pretty simple, you don’t fit into a boring coffee market. You go out there and approach new people, new markets and expose them to the benefits of coffee as a new cutting edge healthy energy drink. We’re talking X-games, E-sports and the gym sector. We gave this brand a bold name, an even bolder logo. Highlighter yellow coffee bean complete with lightening bolt avatar tells you exactly what you’re going to get when you taste Extreme Bean. That’s more energy than any sane person needs and you didn’t have to drink a can of Monster to get it either.
WAKE UP AND SMELL THE COFFEE
Next we developed a kick-ass website, we stuck a shop on there so Sean could sell his magic beans on and raise some funds to buy back that cow of his mums that he swapped. Just for good measure we give him a blog as well to tell people all about his mega strong coffee and give them some tips on how to brew coffee and scare giants. All that Sean had to do now was wait for the rest of the world to wake up and smell his coffee...