John O’Leary of New and Used Furniture came to us on on a mission. His competition had shifted in the last year and they were now competing with the likes of Ikea. Times were changing and so their brand needed a new creative injection to state their place in the market.
UNDERSTANDING YOU'RE MARKET
We started with the brand, ‘selling office furniture doesn’t have to be boring you know’ we would hear Tim say. ‘Yeah but its what everyone else is doing’ John would fight back. Operation colour was much needed! John’s website didn’t do the brand any justice and it was purely because we didn’t yet understand the brand or market. Stripping right back to the 4 main elements that made up his business, NUOE, says it all. New and used office furniture was just too much of a mouthful and would get John nowhere with google searches..
MAKE MINE A SUPERSIZE
Ok, so now we have the logo, the brand is starting to unveil, you offer an incredible product, so now its time to shout about it! We went all out with this badger, offering 7 different colour ways throughout the branding to mirror the many different colour ways these guys offer in their bespoke office furniture colouring service. Meanwhile in the depths of the Tim Marner web suite, the website minions were busy creating a slick ass site to do Johns product real justice. Next up, van vinyls, t.shirts and how about a giant kick ass mural on the side of you’re building? 7 of them? That will do just fine.