Contrary to what you may hear, there's a world of opportunity for independent retailers to thrive and prosper now and into the future. With small businesses providing high levels of personal customer service which means treating the person as an individual rather than another number on a spreadsheet, shoppers can be encouraged to buy locally on the high street rather than from a large chain.
A good example is Rowan Hines from Room 14 Menswear in Ashton-Under-Lyne. He quickly builds relationships with his customers and finds them the right product with his outstanding expert knowledge in his sector. His individuality and passion for his business makes you feel more important and valued. A person working for a large chain lacks the passion that a small business has.
A few tips to remember...
Be honest and transparent.
React and adapt to change.
Work together with your community to promote and refer.
Provide knowledgable and personal service.
Listen and understand your customers' needs.
Focus on your business strategy and brand.
Remember your marketing.