ZAPPING OUT YOU’RE COMPETITION
Before you can develop you’re brand identity, you will have to understand what the core values of you’re business are. What's your business mission? How do you stand out from the competition? The power of a strong brand is such that it can lift a single business or product above all others to become something truly memorable in a customers eyes. We make sure above all else that you’re brand stands for something. A perfect example of just how to stand for something is our wonder woman client Maria Patricia.
STREAMLINING YOU’RE BRAND
When we first met Maria she was called ‘Body Contour’. Instantly it was apparent that the name didn’t do Maria any justice. She used to receive phone calls daily, assuming she was another business under that name and was struggling to find her niche. Maria had a great product but by spreading herself thin doing facials, nails and pretty little beauty things her real passion for laser tattoo removal was given no chance to sparkle. 1 year into pushing her new brand Maria Patrica and we have seen her on Judge Rinder, TV documentaries and radio, published in the Daily Mail and has had various other magazine publications. She has recently doubled her clinic size and enjoys regular celebrity visitors!
STAYING TRUE TO YOU’RE ROOTS
We believe that you only ever truly understand you’re brand when you are able to say ‘thank you for the interest however this venture doesn’t fit my brand’. Let us explain. So Channel 4 call you and want to run a story on you and you’re brand, GREAT! Jumps in air, opens the bubbly, we made it big time, its channel 4 right? Wrong. Does this channel suit you’re brand? Will this channel work for you’re brand or against you’re brand? How do they come across to the public? Will this opportunity as great as it sounds do you’re brand more harm than good? Take a moment and think about it. Its only when you turn an opportunity like that down do you truly understand you’re brand because its at that point you know where you stand. There is no need to fake it until you make it. Just believe that you will make it.