REDEFINING HEALTHY EATING
There is serious confusion surrounding branding that we have come to recognise over the years. You're branding is NOT you're logo. Its everything you stand for, its you on the phone to a client, its the way you talk on social, its how you present yourself at that al important client meeting. To set the scene for you, London is saturated with food outlets that pretend to offer healthy food. Sano tasked us to redefine their healthy eating brand - because they are SO passionate about helping people understand the truth about nutrition. YUM, YUM, SON. Sano is the real deal in real food. Real deal - great tasting nutritionally dense and balanced food based on nutrition science and not the latest friggin fad. They take the hard work out of trying to eat healthily as their menu is created by nutritional experts and are perfectly balanced giving appropriate quantities of macro and micro nutrients. (How clever do we sound?)
KNOW YOU'RE MARKET
We wanted to basically create a high end 'Pret Manger' A high quality food establishment that catered for the busy London worker in a rush and those workers not happy to compromise on quality just because they were in a rush. It would meet a demand and solve a problem. So this branding had to appear expensive and high end without the price tag. A luxury grab and go kind of project that had a team of dedicated nutritional programmed brains in the kitchen. Taking the complicated out of eating healthy.
BUILT ON FOUNDATIONS
We really sunk our teeth into this tasty little badger. We could see the passion behind the team and their vision to help change peoples attitudes towards food. We worked through a full creative package for the Sano team. Store visuals, illustrations, menu design, packaging design all the way though to uniform! Our kind of project, our kind of people.