Art Direction done for press releases on Downhill Racer, Jack Reading just before he starts his World Cup campaign. Two styles of photography were used in a one day location shoot. For one publication we used off the camera flash to create a cinematic 300 poster feel. Whilst the other publication lent itself to more ambient lighting and unusual crops.

Design and Direction piece done for RSPB in partnership with United Utilities. Set of postcards to showcase Dove Stone reservoir to appeal to families looking for a different day out.

Branding and business cards for analysis consultants who stress test metal designs. The Business card was done on 350gsm GF Smith Pristine white card with a metal foil diffuser to pick up the different colours in each environment which is to represent the designs they test.

Design and direction for one of the leading UK based spectacle frame distributors. They distribute frames to the profession throughout the UK and to more than 30 countries around the world. This was done whilst working for Cheadle based design and marketing agency Forever Creative.

Branding, Design, Direction, Direct Marketing, Blog and Website for Manchester based photographer. Duplexed bound GF Smith 150gsm Pristine White with 150gsm Dark Grey Ripple Emboss. The logo has been die cut to represent the photographers view.

The idea behind this shoot is all based on a real woman and a real woman knows who she is. Being a REAL woman is fairly simple, she is comfortable in her own skin. She is confident, loyal and honest. And doesn't have the need to brag. It really is an essential statement to express embracing oneself and Vanity Project are the clothing that helps promote these traits.

The Annual 2012 album cover concepts whilst working for Bugler Smith.

Direct Marketing Design sent out in a ‘snazzy’ bag, with the centre spread of each foiled in purple to match the colours of the 3D rendered eye. 3D rendered eye made up of multiple images of Zenith frames by Sean Nadden. This was done whilst working for Forever Creative Cheadle based Design Agency.

Branding, art direction and website. Tom Callan training is based on the belief that clients needs are of the utmost importance and that confidence in their appearance makes them look and feel good on the inside and out. www.tomcallan.co.uk

Branding for No 1 Old Trafford Executive Suites, whilst working at freshgroup. © copyright 2010 freshgroup.

Branding for skateboard apparel company. Thanks to Tez for creating the bespoke font for me.

I was approached by Cia Paulista MMA Association to create them a brand identity. With great direction by the client, this is what I did - and special thanks to Clair Read for her creative illustrative flair.

Design and direction on the Impossible Field campaign whilst working at Iris Nation.

Branding and website for Rachel Elizabeth Manchester based freelance make-up artist. Specialising in fashion, beauty, film, print, weddings and special events. With 5 years of experience, her passion lies in creating unique and distinctive looks for clients by emphasizing the natural beauty in each individual face. www.rachel-elizabeth.co.uk

Comic strip press ads for leading aftermarket parts and accessories group. It can be argued that Max is one of Reepou Cities greatest enemies. He is as smart as a fox, as strong as bear, and as conniving as a snake, but it is his completely random behavior and chilling ruthlessness that the law of Reepou city has trouble dealing with. His origin is a mystery, maybe even to Max himself. He has told so many different versions of it.

TV ad whilst working for Creative Sparks.

Art direction for Fierce Female Fashion brand.

Viral and direct marketing piece for the greatest agency you've never heard of. You don't have to be big to be heard.

Branding concepts for world renowned magazine for there Summer 2011 tour.

Doritos viral concept I worked with Rick Matthews on.

Integrated Mailing Solutions is the specialist business communications division of Isle of Man Post Office. I was asked to come up with an advertising campaign aimed at B2B clients and a website to support the campaign. All illustrations were done by Clair Read, whilst working at fresh creative group. © copyright 2010 freshgroup.

Branding for Manchester based music label.

Branding and design degree training materials whilst working at freshgroup. © copyright 2010 freshgroup.

Art direction for award winning fashion designer.

Viral for events agency answering the question why there website wasn't ready. This was done whilst working at freshgroup. © copyright 2010 freshgroup.

Branding and packaging design whilst working for The Little Big Voice. Coming to a Selfridges near you soon.

A direct marketing piece done for one of my favourite brands.

POS concepts for Harvey Nichols on for their Zone A display whilst working at freshgroup. © copyright 2011. freshgroup.

I was approached by a London based guerilla marketing company to brand them up. Embracing the street art feel, this character is a mythical street art assassin, rebellious, creative and not afraid to go against the grain, subversive, counter culture, unique, compulsive, obsessive, absolutely dedicated to spreading the message.

Branding for New York photographer and independent film maker.

Penthouse brochure - A high gloss fashionesque magazine was created for this penthouse brochure. The lifestyle photography by Mark McManus was commissioned by the client who also kindly let us spend a week in the apartment to get a better feel of the place and the area.

Branding, stationery and website for a property agent who help make finding your next home that little bit easier. Big, big thanks to Sean Hobman for helping me craft the website.

Training brand bibles whilst working at freshgroup. © copyright 2011. freshgroup.

Branding and brochure for fashion hairstylist who now with my help has just worked at New York Fashion Week.

Branding and business cards. The Cornish Shellfish Company has been famous for years for the production of extraordinary shellfish. Over the years, marine shellfish experts, culinary writers, and seafood lovers have proclaimed that shellfish and oysters from The Cornish Shellfish Company are the finest in the world.The Cornish Shellfish Company was founded to bring these world famous oysters to markets around the country including Harrods, The Mayfair and The London to name a few.

Branding for fashion cult that will be in the shops soon.

Logo and website for a residential company. The heart icon has been turned to represent the A, but also a pad, a place where someone can rest easily, like a lily pad where a frog rests to explain it a bit better which in itself has a universal symbolic reference.

I was approached by an Irish Burlesque Company to brand sexy them up. The text of the logo emphasizes the true identity of a burlesque performer, inspired by... "Tweak the curves and tighten the fit" - Agent Provocateur. My design is enhancing the curves and tightening the fit of the word to reflect the curvy body shape, creating an exclusive typeface for the Tease brand. Getting a little sick of thanking her to tell you the truth, but thanks to Clair Read, you are, simply put, amazing.

I was approached by a Hong Kong based online life management software company to create them a brand personality. In todayís hectic world it often seems that we spend a lot of time doing things that we need to do and not enough time doing things that we want to do. BOOSST can make life more enjoyable, help you to take care of some of the things you need to do, and give you the time to do more of the things you want to do. Thanks to illustrator Qiun for setting the tone.

Staff incentive magazine whilst working at fresh group. © copyright 2010. freshgroup.

Branding concepts for budding fashion retailer who hunts the world to find the best designers to bring to you. The business card was done on a thick antique white card, foil blocked in silver, with a diffuser foil for main identity... the diffuser foil reflects a spectrum of light, so that it really stands out.