Transport for London Commission Creative Agency La Boca
The Mayor of London and Transport For London recently commissioned creative agency and design studio La Boca to do a series of posters and illustrations aimed to communicate important safety messages. The illustrations are a contemporary rework of the Works Progress Administration (WPA) posters of the 1930s and are set to appear on all the London Transport links so that means Tube, Buses, Trams, DLR and Overground trains. Approximately 27 million journeys made every single day so the posters are made to compete with traditional adverts. They’re colourful, nostalgic and straightforward, concentrating on clear communication with the audience.