Control Your Brand Image

Published in Business Direction on Apr 12, 2018 by Tim Marner

Here's a Few Things To Keep in Mind

How Do Your Close Network View You?

Find out how the people around you view you by simply asking them. If you don’t have a good brand image with the people who matter most to you, how do you expect to have a good brand image with every other fucker.

Check The Stats

The only way to boost your reputation is to know where you stand. You’ve already asked people how they view you, so now you need to get the stats to back everything up. Obviously, customer satisfaction is important, but you need to dig deeper than that, you need to be checking your comments you need to be checking the numbers on your boosted posts, ads etc...

Empower Your Brand Ambassadors

An online reputation is not something that you build by yourself. It’s a collaborative effort consisting of your whole team, people who directly work with you and people you pay on a job to job basis or service for service type thing. But some people are better suited than others to champion your brand. You should have a champion in place who will take charge of the status of your brand.

Who is Your Ambassador?

A quick tip is to think of a film character who you think best depicts your brand and you would have no problem giving your phone to them so they can run your social channels for the day.

Take Other People Opinions Into Account

Your reputation will naturally grow by taking other peoples opinions on board because you will always be asking how your decisions are benefitting customers and how your decisions are making a difference to people’s lives. Customer orientated companies naturally have the best reputations.

This Ain't Checkers It's Chess

It’s easy to become obsessed with your current star rating and it’s easy to become obsessed with what’s going on in the short term with likes and views. But none of this really matters for long because the business landscape is always changing. You never can tell what’s waiting for you around the corner.

Build an Online Brand Image Reputation

The way to build an online reputation is to get started as soon as possible. One of the mistakes business's make is they don’t start taking into account their online reputations until it’s too late. They wait until they have negative reviews coming in before they decide to react.

Whether you decide to take charge of your online reputation yourself or whether you make a decision to bring in outside help, make sure you start this process as soon as you can. Remember that a reputation takes 20 years to build but only a few minutes to destroy.

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