Corporate Doesn’t Need To Be Boring

Published in Business Direction on Jun 21, 2018 by Tim Marner™

So many people believe that you should be either a creative business or a corporate business: You're either the daydreamer, rebel creative brand who can't sit still for five minutes at a time, or you're the corporate task manager business who lives for sticky notes, spiral-bound planners, and Excel spreadsheets.

But the truth is, you need to be both.

As a business there will always be a constant push-pull relationship between creativity and structure, but the reality is that both are needed in order for the other to thrive and for your business to succeed.

Your job as a brand, no matter how suited and booted you think your customers might want to see you, is to find the right balance.

Don’t become stale in your ways. 

Corporate can still be cool.

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