Lord of The Ring | Content is King

Published in Business Direction on Apr 09, 2018 by Tim Marner

Why is Content King?

Content Encourages Loyalty

Content has the power to engage customers, instilling trust as they consider whether to buy from you or not. Good content, whether it is in the form of a blog post or social media update, encourages users to engage with your brand, whether they realise it or not. Did we say customers we meant friends.

Content Starts a Convo

When handled properly, your content gives you the opportunity to start a conversation with your customers. Don't forget to tag people in your posts you might think benefit from your post they may comment on your blog posts or share your social media posts.

Content Makes You Accessible

Seventy-three percent of customers prefer to receive information from articles rather than ads. If the content is genuinely good, users will pause to consume the content, understand your business message and perhaps even comment, like or share the piece of content.

Content Sells Products

Your content can serve as the most effective sales pitch you could ever have. Good content is generally less “salesy” than advertorial, so it gives consumers an opportunity to authentically engage with the brand without a blatant sales message disturbing the engagement.

Content Connects You With Clients

Content is your most effective marketing tools in your business’s toolkit. Content that adds value in some way is generally received well by consumers because it solves a problem in their everyday lives or teaches them something new. Content that adds value to consumers by educating them on the product/service via how-to blog posts, instructional videos and webinars is ideal for adding value.

Content Increases Traffic

Not only is good-quality, original content great for SEO purposes, it’s also a brilliant way to drive traffic to your website and keep consumers on the site for longer. For example, a website with just a homepage and contact page will receive much higher bounce rates, limited page views and very little engagement, where a website with a blog packed full of engaging content leaves an impression on the user and encourages them to interact with the site and visit multiple pages.

Content is Character

Focus on creating unique, high quality and utterly authentic content that is entertaining, useful and interesting for your customers. From text, video and imagery to infographics, surveys, webinars and podcasts, whatever your preferred content medium is, ensure it is shareable, real and relevant to your industry and the crown is yours.

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