Rise of the Video

Published in Business Direction on Apr 15, 2018 by Tim Marner™

Interaction is What you Need

Video content is taking the marketing world by storm. And that's no surprise. People love watching videos.

If you’re considering ramping up your social media and getting more engagement, then video is defo the way to go. Learn, play, create and see the comments, retweets, follows and likes happen before your very eyes.

Grab Their Attention

Videos have been proven to demand more customer attention than any other medium. The attention economy is not growing, which means you have to grab the attention of someone pretty fookin quick to stand a chance of interaction.

Video is The Key to Great Engagement

Customers are about 10 times more likely to engage, embed, share, and comment on video content than any other related social media posts.

65% of viewers watch more than ¾ of a video, which is a hell of a lot  more than boring quotes and text-based content. So if you have a message to get across video is the way to go.

Dollar Dollar Bill Yaaall

What's the number one reason for using video content in your marketing plan? Simple, video converts more customers than any other form of marketing content.

Recent research shows that 71% of businesses say video conversion rates outperform any other marketing content they've done.

Need We Say More?

But remember, before you get started on recording your first video, make sure you have a sick ass video strategy in place!

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