Leeds United: Design Blunder or Marketing Brilliance?

Published in Culture, Life & Style on Jan 30, 2018 by Tim Marner™

In the world of football, your team is like your family and nothing feels better than donning your coat of arms in the shape of your club badge across your chest.

Over the years we have seen some Design blunders from the Misspelt name of Crystal palace with the unnecessary H, to a Wolverhampton fan receiving an official shirt with his beloved teams logo upside down! Surely it couldn’t get much worse right…

Well, you’d be wrong…. Maybe?

The current LUFC badge, recognized and loved by many fans around the world!

Leeds United managing director, Angus Kinnear, said “updating the crest is not a decision we have taken lightly, but we are proud to have a new crest that is authentic to Leeds United and honours the quality and loyalty of our fans. It is a symbol of ‘strength in unity’ and a proud expression of the club’s identity and history.”

Many a fan of the club have shared their outrage and demand it be taken back, this is definitely the hot topic on everyone’s lips right now.  Which leads us to believe, was this their plan all along?

Historic club Leeds United have gone through a drastic change of their clubs crest and it has left many a football fan dubious of the change. The previous logo had the initials of the club with the football atop the center for over 20 years. If it isn’t broken don’t fix it, right?  Well some people had other ideas!

Keeping in line with the original blue and yellow colour scheme, the crest is to be changed to an image of a fan beating their chest proudly, honoring the Leeds salute, with the clubs name across the top making sure any opposition knows who they are and where they come from! Leeds United's new crest took six months of work to complete and involved a consultation with more than 10,000 people.

Since announced, the club has decided to take back its decision and has gone back to the drawing board with the logo under review. The club has announced the fans will be reengaged with the design and more ideas drawn up.

So what do you think.. Absolute Blunder or a worldie of a PR Stunt?

If you want to delve deeper into the story, check out a couple articles below! – 

Daily Mail Sport

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