Hasselblad 1XD

Published in Review on Dec 21, 2017 by Tim Marner

This is one sick ass medium-format mirorrless digital camera.

It's all about the 50MP sensor.


At less than half the weight of a conventional digital medium format camera, the mirrorless X1D is a game changer in the world of photography and video combined.

It’s handmade in Sweden and is a stunning example of high-end craftsmanship.

Inspired by Victor Hasselblad's iconic design heritage, this camera is ergonomic and compact, offering a handling experience unlike any other I've had. The X1D combines Scandinavian sensibility with beautiful performance (Nicked this bit from Hasselblad's website.)


Small enough to take anywhere, powerful enough to capture any fucking ting.

I can see fashion photographers flocking to this lighter-weight, more flexible option to the H2 camera bodies with Phase One backs.

50MP CMOS Sensor
Compact Mirrorless Body Design
Natural Colours
Dual Card Slots
Exposure Range
High Resolution Rear Touch Display
High Resolution Electronic Viewfinder
2K Video Capture

I have no doubt that we’ll be seeing a lot of the X1D in not too distant future.

At a day rental rate of £145 from Wex Rental this will be something that we will be hiring out quite a bit for location all in one fashion video and photography shoots on a tight budget.

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