There's a big busy world out there, and people are so frantic in every aspect of their lives, that if you want to get noticed, you have to do something different. If you want your brand to be recognised, it has to have something about it that doesn't just get a curious glance, but something which grabs your audience's attention and makes them stop dead in their tracks. Your advertising needs to be just like your dating technique. You need to display all your colours in their magnificent glory, and show off everything about yourself, so that your audience will not only see you, notice you and remember you, but they'll want to be with you... for like ever and ever.
Print advertising brings that personal touch to your advertising and marketing. When you have something in your hands that you can touch, feel and even smell, it creates an entirely new tactile experience that gives your customers a very intimate connection with your brand. Print can communicate your brand values and beliefs on so many different levels, from your choice of paper to colour and finish, you can create a feeling with your customers on a conscious and subconscious level.
Nowadays there's no getting away from online advertising. Millions of people log online every day from a massive spectrum of digital devices and all of them are potential customers for your business. Whether is a web banner, Facebook advert or email marketing campaign, the internet gives you a colossal platform to promote your business. You'll need something truly unique to catch peoples attentions and stop their thumbs scrolling through a sea of information.
Moving imagery is a powerful medium when it comes to communicating a message about your brand and it's products or services. It offers an extra dimension compared with other more traditional forms of advertising capable of conveying emotions and telling a story on multiple different levels. Whether it's a national TV commercial, a video for your YouTube channel or a nice little cartoon animation, you're sure to captivate your audience long enough to educate, inform and intrigue.
Also known as out-of-home (OOH) advertising or ambient media, this is a broad term that describes any type of advertising that reaches the consumer generally in an area of high foot flow, particularly at peak times. You will know it as billboards, bus shelter posters, digital boards and even graffiti. People are busy and generally in a rush, so you've probably got their attention for about 2 or 3 seconds so your message has to be clear, concise and memorable.
Social Media Marketing is fast becoming the biggest form of advertising on the planet. Millions of people now start there day by logging on to various social media platforms to check whats going on in the world. If you're clever enough with your marketing, you open the door for your business to connect with customers on a global scale. One Like, Share or follow can see you interacting with somebody on the other side of the planet, taking your business international and into a brand new marketplace.