A Brand For The People

Hairbond is British through and through and was founded by a professional hairdresser who was fed up with using substandard imported products. So he set up making his haircare products in Lancaster, championing everything British we knew the direction this shoot had to go.

We thought about barbers shops, pubs, chips and all other sorts of place your average British gent might be found for the location. Until we had our Eureka moment. The Cavern Club, probably one of the most iconic of British venues and home to the Beetles, the band who sent the world crazy with their guitars and most importantly; hair. Based in Liverpool, the home of football for many a year and the game of the British it was only right to bring in Simon Mignolet, the Liverpool goalkeeper to model it.

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