Leaders Of The New School
When Intense Menswear came to us, we felt like they had built up a great business and a fantastic product, but in the process had lost the essence of their brand. They needed some photography which brought through the personality of the brand and character of the owner to realign them with their brand and give them a nudge back on the right track.
To do this we got rid of the clinical white backgrounds and static models. Using bespoke mural backgrounds, street locations and more movement in the shots we brought the photography back to life and injected some much-needed intense character back into the brand.