We had the pleasure of meeting local boy Danny, the talent behind Third Clothing. Danny came to us with a vision to create a streetwear brand which would come away from the clinical lines and clean-cut aesthetic of modern Japanese & American/Canadian inspired streetwear brands like Supreme, Raised By Wolves, Hood By Air & BAPE.
Danny wanted to bring streetwear home. Giving it the roughed up edges and cheap thrills he grew up around in Manchester. Something with his own character and background in it with the Asian American style. We got local Alternative club band a Broken Camarilla involved, they brought the cheap thrills. Whilst the derelict cotton warehouse we shot in provided the gritty northern attitude.