The Art of Aesthetics
KLNIK had a lot to shout out, beautiful surroundings, stunning facilities, well renown doctors and an extensive list of exclusive treatments some of which you can only find in London. These were all quantifiable selling points, and easy for a customer to see.
But for us, the best selling point to KLNIK was none of these things. It was the feeling of escape and the antidote to everyday life which made it such a special place for a treatment. You didn’t feel like you were going to a clinic you felt like you were going to a spa. We had to put that across in the images so we opted for a serene location, with plenty of space. A minimal shoot which showed the girls natural beauty alongside the beauty of nature.