Athelis
Discover the next generation of health and fitness super club.
In a market dominated by budget gyms and low-cost propositions, Athelis forges a new path centred around luxury and exclusivity that empowers members to take control of their health and wellness with a truly 5-star experience. This is more than fitness, it’s a way of life.
Refined, sophisticated, and undeniably high-end, Athelis’ visual identity communicates the luxurious, contemporary nature of the brand. The unique athelis ‘A’ sits at the heart of the simple yet aspirational brand identity whilst remaining distinct and instantly recognisable, both alone and when combined with the brand font.
With Athelis’ impressive complex being home to an onsite restaurant, spa, yoga studio and a multitude of unique health and fitness zones, this project spanned past the overarching brand and visual identity to encompass numerous sub-brands that worked both individually and also cohesively within the Athelis brand.
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