While there are all sorts of bridal photography tips out there advising you on everything from portrait lighting and off-camera flash techniques to the best poses, I decided to do something a little different, by creating it’s own unique story, capturing the essence, the emotion and the moment that nothing else really matters but love. The Melanie James haute couture gown collection is renowned for it’s signature-structured bodices, all individually handcrafted by one seamstress for each individual dress.
www.melaniejamesbridal.co.uk

Direction and Design for Caseys Boutique who prides itself on retailing designer fashion to an international market at a more affordable price. Their products are available online and at there boutique clothing stores in Manchester and Halifax.
www.caseysboutique.co.uk

Art Direction for Market Stall Trader Mike Newton and his up and coming brand Treat Yourself. This is one brand to watch out for, can see great things ahead for this guy. Likey like on Facebook and get yourself one his choice fashion picks.
Treat Yourself

Branding and Art Direction for Manchester based Ad Agency. Up front and truthful the Mike Emmett brand has a different honest opinion with one outrageous sense of humour. This creative Northern British brand finds humour in the simplest of things that other people just wouldn't, their quirky and unusual direct marketing pieces are setting the benchmark on how it's done. 'We Are Just Mike Emmett'
www.mikeemmett.co.uk

Art Direction for Diva Catwalk which was founded 25 years ago in London mainly to provide an alternative to high street fashion. Unlike the majority of internet fashion sites that are not resellers of other people's designs. There design rooms in London concentrate on producing styling with the emphasis on cut and quality. The shots were featured in online golf magazine, Golfin Mag.

Direction and Web Design for Aerobic and Circuit Training Centre in Tameside and Greater Manchester areas. Caseys Circuit Centre provides you with exclusive, bespoke, state-of-the-art training and exercise equipment, helping you challenge yourself on every visit, and working to change you into exactly what you want to look like.
www.caseyscircuitcentre.com

Direction and design for London based ad agency. This is the age of the individual. One person can be heard around the world. One person can start a trend. One person can start a revolution. And today, we all need to connect, one person at a time. This is human experience, and this is what Monk delivers.
www.monklondon.com

Direction for Q'Aja made to measure couture suits. Q'aja is synonymous with style, elegance, quality and above all individuality. We all have characteristics that are unique to us so why shouldn't we be able to express them, be it in the work place, at a social engagement or even on the golf course. Q'aja, through its attention to detail and application of psychology into styling, are key factors to why it has become the choice of brand of successful businessmen, sports stars and celebrities alike. Big thanks to Failsworth Falconry for lending us Tess and also thanks to Gladstone Grooming for letting us shoot there.

Had the privilege of working with Roy Walker for Monk London on a Blackberry project. Capturing the essence of this funny man in one shot was a struggle and something that still really fascinates me when directing people, because in a few short moments you can go from barely knowing someone, to creating an image with them that captures their true personality in photographic form, it's automatically a little splinter of Roy's existence.

I've had the pleasure of working with Amy Childs on the launch of her Autumn/Winter 2012/2013 fashion collection. Simple yet stylish, classic yet modern, Amy Childs third fashion collection is all about making a statement. Grown-up has never looked so good!

Web Design and Direction for Manchester based tattoo shop. Heart for Art sprang from Danny Birch's mind one afternoon, along with the logo which his fingers just started drawing. In the vintage artistic studio located in Manchester, Danny and his team create their masterpieces based on the belief that tattoos are genuine artwork, and then each one should be unique, with a personal meaning. They won't sweet talk you into getting something that won't look good on you, and they research designs thoroughly to ensure you only get the very best. They don't just jump in with a needle, they take the time to explore all possibilities and focus on getting that image to crazy perfection.
www.heartforart.co.uk

Branding and Viral for urban golf magazine. A non conformist to the rules he's an individual who speaks his mind where most people would be scared of the confrontation. He loves the latest innovation in gadgets and fashionable things in life which he is always so passionate to tell people about. Welcome to Golfin, the magazine taking you inside golf.
www.golfinmag.com

Press shots for Music Producers and DJ's Reever and Black for Billboard and Music Week magazines to promote there new release Let me Love You tune for Ne-Yo which went number 1 a week after the shoot. Special thanks to Casey's Boutique and Gladstone Barbers for letting us shoot the guys there whilst disrupting there day.  Extra special thanks to stylist Paula at Victoria Jane styling for setting this up and your pure, simple, slick ideas for the look and feel of the shots, Rachel Elizabeth for the hair and make up and as always Jay Cain the photographer.

Branding, Web Design and Direction. Gladstone Gentleman's Grooming values the finer things in life and they believe every man should be able to share in that experience. Just because you have a number three all over doesn't mean you'll get thrown in and out of the chair. With a door that's always open, good music flowing from the ceiling and an ice-cold beer in the fridge, your trip to the barbers should be something to look forward to.
www.gladstonegrooming.co.uk

Meet Taylor from Afghan Hound Rescue. This is a very serious topic! Most people buy their pet on impulse and don’t put much thought into their future family member. It is always best to fully research your choice of dog, as certain breeds just don’t fit into every family. The Afghan is one of these. Please get in touch with Shirley Carr on 01249 813447 and you could give one of these magnificent and majestic dogs a good home.

T Design for online fashion brand. Some call it moral intelligence, others social responsibility, vigilance or even simple courage, but most everyone agrees that standing up for what’s right is the honorable and just thing to do. It’s what this country was founded on, it’s these values of standing up for our beliefs that we instill into our children. Yet, standing up for what s right is not always easy. There will likely come a time in your life, or perhaps there already has, when you will witness a wrongdoing or be pressured to do the wrong thing, and will have to make a choice. Stand up for what’s right and risk judgment, persecution, or embarrassment to do the right thing. This T-Design is based on the belief to never give in to peer pressure (If your friends jumped off a cliff, would you do it too?) and instead to stand up for what’s right, to believe in yourself and your beliefs to make the right choice. By this time in our lives, we’ve witnessed how the world works. How someone who stands out from the crowd can be revered or belittled, praised or demoted in the blink of an eye. Still, deep down we know that upon witnessing a crime, seeing underhanded dealings in the world or coming across someone in need of help we should do the right thing we should stand up for what’s right. Fear is the biggest obstacle to our being willing to stand up for what is right so I want people to shake off this fear and wear this T-Shirt with pride to stand up and say I-M... MAD (making a difference) for Life.

Branding, Web Design and Direction for Maria Patricia a successful family run business in Tameside with various different forms since its inception many years ago. She always had a passion for beauty, and been pampering and looking after friends for as long as she can remember, right from an early age. She brought that passion to her clinic, and have always strived to bring that caring attitude into everything she does.
www.mariapatricia.co.uk

Art Direction done for press releases on Downhill Racer, Jack Reading just before he starts his World Cup campaign. Two styles of photography were used in a one day location shoot. For one publication we used off the camera flash to create a cinematic 300 poster feel. Whilst the other publication lent itself to more ambient lighting and unusual crops.

Branding, Web Design and Direction for Cheshire's mobile beauty and hair salon providing beautiful make-up and hair in the comfort's of your own home.
www.thebeautyandhairsalon.co.uk

Art Direction on 3 day location shoot in Berkshire for luxury property company. Models - Karen Brabin, Daniella Jervis, Lisa Turk, Alex Roman, David. Hair - Stacie Brookes. Makeup - Rachel Elizabeth. Stylist - Lydia Snape. Photographer - Jay Cain. Big thanks to Hawes & Curtis for supplying the clothes.

Direction for London based ad agency's 2012 calendar looking at key events throughout the year whilst giving it The Little Big Voice twist with Harry Potter's very own Rusty Goffe.

He has one criteria when taking a commission for a portrait. If the model can pronounce his name, then he's afraid he's not interested. So, if you were hoping to have a lovely photograph of your Grandparents hanging on the wall, then he knows this must be immensely frustrating. But life, as they say, is often cruel. However, if the member of your family you want to capture for all eternity has a fin, feathers, a wagging tail or four legs, then rejoice. You are in luck. You have happened upon THE Pet and Animal Photographer.
www.jasonhornby.co.uk

Branding and Web Design for Mr Mole Man. He’s ever-so friendly and a real gentleman. And if you don't know who he is, follow him on Twitter. He'll wish you, along with everybody else, a lovely day and will even tell you about the weather. I've helped to transform Mr Mole Man into a household name in Shropshire. Today people refer to him and trust him enough that he’s become a regular part of their lives. This is a business that a few weeks ago was on the verge of being closed.
www.mrmoleman.co.uk

New Art Direction for Tom Callan website and marketing material. Tom's come a long way since our last shoot, new apparel, ranking page 1 for all of his keywords, USN sponser. And as you can tell from the photography he is lot more comfortable in front of the camera. Really proud of the man you've become Tom. Big thanks to his clients for being involved in the shoot and as always a big thanks to Jay Cain for capturing Tom in these moments. Make up by Rachel Elizabeth. There are 9 rounds to Tom's marketing strategy, please call back to see how the Tom Callan brand develops over time.
www.tomcallan.co.uk

Web design and direction for Interior Design company based in Cheshire. Interior design is more than creating the right space to live in; it’s creating the intangible. Atmosphere. Calm. Space. Warmth. Seclusion. Inclusion. Realism. Romanticism. Every project that Wrightlux Interiors completes, brings to life the qualities clients are looking for in their homes, in a manner that both surprises and delights. Photography by Konrad Bak. www.wrightlux.com

Art Direction piece for editorial on Faux Furs fashion. Big thanks to renowned husky breeder Andy for supplying the dogs. Photographer - Jay Cain, Model - Daniella Jervis, Make up - Rachel Elizabeth, Hair - Stacie Brookes, Retouching - ANDBRO.

Design and Direction piece done for RSPB in partnership with United Utilities. Set of postcards to showcase Dove Stone reservoir to appeal to families looking for a different day out.

Branding and business cards for analysis consultants who stress test metal designs. The Business card was done on 350gsm GF Smith Pristine white card with a metal foil diffuser to pick up the different colours in each environment which is to represent the designs they test.

Design and direction for one of the leading UK based spectacle frame distributors. They distribute frames to the profession throughout the UK and to more than 30 countries around the world. This was done whilst working for Cheadle based design and marketing agency Forever Creative.

Branding, Design, Direction, Direct Marketing, Blog and Website for Manchester based photographer. Duplexed bound GF Smith 150gsm Pristine White with 150gsm Dark Grey Ripple Emboss. The logo has been die cut to represent the photographers view.
www.jaycain.co.uk
www.jaycainblog.co.uk

The idea behind this shoot is all based on a real woman and a real woman knows who she is. Being a REAL woman is fairly simple, she is comfortable in her own skin. She is confident, loyal and honest. And doesn't have the need to brag. It really is an essential statement to express embracing oneself and Vanity Project are the clothing that helps promote these traits.

The Annual 2012 album cover concepts whilst working for Bugler Smith.

Direct Marketing Design sent out in a ‘snazzy’ bag, with the centre spread of each foiled in purple to match the colours of the 3D rendered eye. 3D rendered eye made up of multiple images of Zenith frames by Sean Nadden. This was done whilst working for Forever Creative Cheadle based Design Agency.

Branding, art direction and website. Tom Callan training is based on the belief that clients needs are of the utmost importance and that confidence in their appearance makes them look and feel good on the inside and out. www.tomcallan.co.uk

Branding for No 1 Old Trafford Executive Suites, whilst working at freshgroup. © copyright 2010 freshgroup.

Branding for skateboard apparel company. Thanks to Tez for creating the bespoke font for me.

I was approached by Cia Paulista MMA Association to create them a brand identity. With great direction by the client, this is what I did - and special thanks to Clair Read for her creative illustrative flair.

Design and direction on the Impossible Field campaign whilst working at Iris Nation.

Branding and website for Rachel Elizabeth Manchester based freelance make-up artist. Specialising in fashion, beauty, film, print, weddings and special events. With 5 years of experience, her passion lies in creating unique and distinctive looks for clients by emphasizing the natural beauty in each individual face.
www.rachel-elizabeth.co.uk

Comic strip press ads for leading aftermarket parts and accessories group. It can be argued that Max is one of Reepou Cities greatest enemies. He is as smart as a fox, as strong as bear, and as conniving as a snake, but it is his completely random behavior and chilling ruthlessness that the law of Reepou city has trouble dealing with. His origin is a mystery, maybe even to Max himself. He has told so many different versions of it.

TV ad whilst working for Creative Sparks.

Art direction for Fierce Female Fashion brand.

Viral and direct marketing piece for the greatest agency you've never heard of. You don't have to be big to be heard.

Branding concepts for world renowned magazine for there Summer 2011 tour.

Doritos viral concept I worked with Rick Matthews on.

Integrated Mailing Solutions is the specialist business communications division of Isle of Man Post Office. I was asked to come up with an advertising campaign aimed at B2B clients and a website to support the campaign. All illustrations were done by Clair Read, whilst working at fresh creative group. © copyright 2010 freshgroup.

Branding for Manchester based music label.

Branding and design degree training materials whilst working at freshgroup. © copyright 2010 freshgroup.

Art direction for award winning fashion designer.

Viral for events agency answering the question why there website wasn't ready. This was done whilst working at freshgroup. © copyright 2010 freshgroup.

Branding and packaging design whilst working for The Little Big Voice. Coming to a Selfridges near you soon.

A direct marketing piece done for one of my favourite brands.

POS concepts for Harvey Nichols on for their Zone A display whilst working at freshgroup. © copyright 2011. freshgroup.

I was approached by a London based guerilla marketing company to brand them up. Embracing the street art feel, this character is a mythical street art assassin, rebellious, creative and not afraid to go against the grain, subversive, counter culture, unique, compulsive, obsessive, absolutely dedicated to spreading the message.

Branding for New York photographer and independent film maker.

Penthouse brochure - A high gloss fashionesque magazine was created for this penthouse brochure. The lifestyle photography by Mark McManus was commissioned by the client who also kindly let us spend a week in the apartment to get a better feel of the place and the area.

Branding, stationery and website for a property agent who help make finding your next home that little bit easier. Big, big thanks to Sean Hobman for helping me craft the website.

Training brand bibles whilst working at freshgroup. © copyright 2011. freshgroup.

Branding and brochure for fashion hairstylist who now with my help has just worked at New York Fashion Week.

Branding and business cards. The Cornish Shellfish Company has been famous for years for the production of extraordinary shellfish. Over the years, marine shellfish experts, culinary writers, and seafood lovers have proclaimed that shellfish and oysters from The Cornish Shellfish Company are the finest in the world.The Cornish Shellfish Company was founded to bring these world famous oysters to markets around the country including Harrods, The Mayfair and The London to name a few.

Branding for fashion cult that will be in the shops soon.

Logo and website for a residential company. The heart icon has been turned to represent the A, but also a pad, a place where someone can rest easily, like a lily pad where a frog rests to explain it a bit better which in itself has a universal symbolic reference.

I was approached by an Irish Burlesque Company to brand sexy them up. The text of the logo emphasizes the true identity of a burlesque performer, inspired by... "Tweak the curves and tighten the fit" - Agent Provocateur. My design is enhancing the curves and tightening the fit of the word to reflect the curvy body shape, creating an exclusive typeface for the Tease brand. Getting a little sick of thanking her to tell you the truth, but thanks to Clair Read, you are, simply put, amazing.

I was approached by a Hong Kong based online life management software company to create them a brand personality. In todayís hectic world it often seems that we spend a lot of time doing things that we need to do and not enough time doing things that we want to do. BOOSST can make life more enjoyable, help you to take care of some of the things you need to do, and give you the time to do more of the things you want to do. Thanks to illustrator Qiun for setting the tone.

Staff incentive magazine whilst working at fresh group. © copyright 2010. freshgroup.

Branding concepts for budding fashion retailer who hunts the world to find the best designers to bring to you. The business card was done on a thick antique white card, foil blocked in silver, with a diffuser foil for main identity... the diffuser foil reflects a spectrum of light, so that it really stands out.