Creating ideas for your business is like getting ready for a night on the tiles – you want to make yourself look the most attractive without looking like you’ve tried at all. Effortless, if you will.
Then when you see that special someone, the aim is to find out what they want, when they want it, and (keep with me here, I'm in an analogy and it’s hard to get out) how much they need and deliver it to them using only the most relevant lines. Make them happy and they’ll be drawn to you, maybe you’ll start dating and love will blossom. Then again maybe they’ll see those pictures of you on that works do on Facebook and the whole process will have to start all over again.
There’ll be no gratuitous freelance creativity from me, nor will I say I'll call when I won’t... I know every aspect of creative concepts - from Websites, Branding, Design and Art Direction to simple business card design - can influence a customer’s decision to buy from you. Sure, my work always looks amazing, but pretty isn’t everything - it’s what’s inside that counts.
Whilst I love all forms of communication that get people talking face to face, there is something beautiful about sitting down in front of the big shiny light box with a box of Malteasers. And if I can create something ingenious, creative and fun to watch that gets people talking (and buying), then my work is done and I can take five on the sofa too and crack open the M&M’s...
Holding a great piece of print in your hands is like holding the crown jewels – rare, beautiful and priceless. I understand the importance of getting this right –the right design, layout and media, and most of all, the right people. And guess what: you’ve already stumbled across me. Perfect.
Ah, the old wireless. We’ve come a long way since 1906, when ships at sea were blasted with a violin rendition of O Holy Night, ironically in the middle of the night. One third of the UK population now listens to the radio online and I recognize the significance of getting the message right in this media. Feels a bit like I'm bragging now but I can do this too. I know, I'm brilliant.
It’s not just about poking and tweeting (or looking up an ex to see if they have become more/less attractive, or indeed are now with someone more/less attractive than you...). Social media is a great platform for communication and I appreciate the potential this has. I also have 1000 REAL Facebook friends. True story.
I love words. Especially funny ones but then that’s really a separate conversation. I love to read too, as I feel this is the basis of good writing. I read anything and everything: even actual paper books, remember those: primitive versions of the Kindle? I realise that good copy is an essential component to the success of a project, and aspire to get this right every time. And I'm a perfectionist too – that’s why I always write with a pencil with a rubber on the end...
Good branding gets into the hearts and minds of the consumer, and stays with them throughout their journey through life, like a friend they can always rely on. I understand the role of branding isn’t just to demonstrate your credentials over a competitor, but also to allow the consumer to see yours is the only brand that offers a full solution to their needs. Funny that, as I offer a full solution to your needs – what are the chances?
I love anything visual, and appreciate how important it is that your brand and ethos resonates through your logo. Anything goes with me: if you want an orange, balancing on a basketball hoop with a lightning bolt going through it, I’ll somehow make it look amazing. Challenge accepted.
Even though we live in a digital age, we do still occasionally send letters, and when we do, they should look as fabulous as any other printed item. With my creative flair, I’ll make sure your stationary is anything but... see what I did there? I know.
I'm very snap happy and love a good photo op. I'm also great at it, and combined with my art direction prowess, always get the best out of my subjects. Great photography should capture the mood and spirit and really get inside the subject. Why not let me pop in for a brew and I’ll show you some of my photo albums... and maybe my holiday snaps, if you’re very lucky.
Now I'm not saying I'm bossy... well, maybe a little bit, but good art direction can make the difference between a hugely successful project, and well, a not very successful one. And I don’t deal with the latter, so I must offer great direction. And that’s not me talking – that’s just common sense...
Far removed from the Argos catalogue, brochures can be a thing of real beauty. Think of it not as a brochure, but as a portal to a lifestyle, whatever the product. I want to create things people love to look at, touch, feel and brochures can be just as much as part of this as any other print item. I know, I can be quite romantic when I try.
Design is just as important as words in the magazine world and as newspapers become more magazine like in their approach to communicating messages, this is an important area of design to understand. From The Face to Heat, I understand that in magazine design, the aim is to be visual and keep the readers interest. In a fun, engaging and creative way, obviously, although if you’ve got to here I’m sure you’ll know that about me already.
Direct Marketing Pieces
I love the personal touch. My business is all about communication and if I can get people talking then I’ve done my job (and we can once again break out the M&M’s). Sometimes, direct marketing is the best way of communicating messages, and by fully understanding your brand, I can make sure we create something beautiful, unique and different. Just like me.
The internet is an un-ending source of information – most of which of course is factually correct, like when a panda gets scared, its white patches turn black and visa versa. Totally true. It’s also the first place you look for information, so getting a beautifully designed and interactive website online, which is accessible and easy to use, is one of the best ways of getting your brand out there. Trust me – especially on that panda thing.
294 billion emails are sent worldwide each day. Incredible! I’ll make sure yours stay in their inbox and not be deleted in favour of a forwarded email with pictures of dogs playing snooker by employing the same great design skills and unique creativity I do to my other projects.
There are some truly great viral ads out there, and if you haven’t seen the Do the Test ad for Transport for London, you really should. And that ad sort of sums me up really – it’s easy to miss something you weren’t looking for, and as I offer so much more than you’d think, maybe you’ll find something different with me that works for you. But let’s be honest, you’re probably not reading this now and are busy looking up the Do the Test ad. I understand the attraction to moonwalking dancing bears.