Bearfaced
Online grocery shopping.
The Bear: Strong-willed, intelligent, and one of the most gentle, affectionate and tolerant animals in the natural world. Barefaced: Open and honest, sometimes to the point of brashness. Nothing artificial, nothing fake. Clear, clean cut, and wearing your heart on your sleeve. Most of all, REAL. Together they make Bearfaced, the online grocery company that delivers only the best produce right to your door, nurturing the nutrition of you and your loved ones.
Just like the name, with the Bearfaced logo, what you see is what you get. A bold, open, and transparent wordmark telling you exactly what you get: Bearfaced Groceries. The brand mark itself is reminiscent of a huge basket full of fresh fruit and vegetables; all rolled together and ready for delivery. It just so happens that they’ve fallen perfectly into the shape of a friendly bear face. The minimalistic black-and-white colour palette further accentuates the clear and honest Bearfaced approach, while the traditional serif typeface alludes to the high-quality nature of the products and service and instils a trusting feel to the wider visual identity.
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